All of the
brouhaha over Google Desktop and the privacy of information trails that we leave behind when using the internet has given me reason to pause.
Do people realize that when shopping online from their bedroom, they are as private as if they went to the mall and a store manager was following them in each store they visited? I am serious. That’s the level of privacy we have when shopping online. Not only do online stores know what I bought, they can tell what items I looked at and for how long I looked at them… and that’s just one example.
Another would be the now infamous Google Desktop feature, “Search Across Computers”. Would you take love letters from your ex, your secret plans for cold fusion, and your tax returns, put them in a clearly labeled cardboard box, and give them to someone who agreed to follow you around for a month wherever you went? Because that’s what we’re doing when we use this feature in the new Google Desktop.
It seems to me that companies develop and market new technology with the best intentions for easing our lives, but issues of privacy and information trails are never at the forefront of the discussion because they are uncomfortable topics. This is enough reason to talk about them more.
For example, the amount of information Amazon.com has about me is probably staggering. They definitely know my credit card numbers and address, as well as historical records of both. They can probably infer my occupation, income, level of education, sociopolitical viewpoint, sexual orientation, and god only knows what else by my browsing and purchasing patterns.
I never think about that when I use the site and they never explicitly state that they are doing it, however I presume that they must be creating a unique model of who I am from my behavior on their site in some form, even though they never come out and say it directly. In addition, I know they are not the lone provider of an online service to take this understated position.
Typically, if any provider of an online service even discusses information tracking it is in the context of “enhancing their services”, and all they state is that they will keep the information private. One thing they never mention is what they will keep private.
Maybe we need a required privacy rating system, so that the details of what information is tracked by online services are transparent to thier users. It could even be colored like the homeland security threat advisory... only without the ridiculous penchant for melodrama.
Update: I just found this related
posting on Dare Obasanjo's blog. It was only two weeks earlier than this one, meaning that in some small respect I may be catching up to the present.